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- Why Voice Quality Still Matters: A Critical Differentiator in Modern Mobile Networks
In the ever-evolving landscape of mobile communications, where data-driven applications like video streaming and social media dominate, voice services remain a cornerstone of connectivity. Despite representing just 2% of mobile network traffic compared to the overwhelming 70% occupied by video, voice plays a pivotal role in user experience. It is the foundation of personal and professional communication, relied upon during emergencies, and remains one of the most frequently used features on mobile devices. Voice quality remains a vital differentiator in today's evolving mobile networks. Despite a significant decrease in the proportion of voice communications—now representing roughly 2% of mobile network traffic compared to approximately 70% for video—voice service remains the cornerstone for user interactions with their devices. Subscribers often gauge the overall quality of their operator or OTT application based significantly on voice call clarity and reliability. The Continued Significance of Voice Services Even with the rise of video streaming, gaming, and data-centric applications, voice calls are foundational to personal and professional communications. This fundamental reliance makes voice quality a decisive factor in user satisfaction and brand loyalty. With the recent introduction of Non-Terrestrial Networks (NTNs)—like satellite connectivity—ensuring consistent voice quality has become even more complex yet critical. Voice Quality and User Satisfaction (NPS Impact) Quality voice service is a major driver of customer satisfaction and loyalty for mobile operators. J.D. Power emphasizes that “call quality and reliability have become the most critical drivers of customer satisfaction with network quality” Customers now expect voice calls to be “flawless… every time”, so issues like dropouts or poor audio “substantially affect satisfaction” J.D. Power Study In practice, carriers that deliver superior call clarity see higher satisfaction ratings. For example, the American Customer Satisfaction Index (ACSI) in 2023 showed improvements in perceived call quality: the ACSI “call quality (clarity and strength)” score for U.S. mobile operators rose from 79 to 82 (out of 100) in 2024 Top carriers AT&T and Verizon each scored 80/100 on call quality/reliability in that survey theacsi.org , indicating strong user approval of voice service. High-definition voice technologies (e.g. VoLTE with wideband audio) are credited with boosting user experience. Industry analysts note that the enhanced voice clarity of VoLTE “improves the overall user experience, leading to higher customer satisfaction” according to Consegic Business Intelligence. In other words, better voice quality translates into better Net Promoter Scores and loyalty. While specific NPS figures are often proprietary, telecom executives consistently rank network service quality (including voice clarity) as a top NPS driver. A Heavy Reading survey of 80 global operators found improving customer experience (closely tied to network and voice quality) was the number-one business priority and investment area Key Factors Determining Voice Quality Several technical factors directly influence voice quality: Codec Quality and Efficiency: New advanced codecs offer improved audio fidelity and bandwidth efficiency but require precise implementation and management. Network Latency and Jitter: Delays in packet transmission can significantly degrade call clarity, creating echoes and distorted conversations. Packet Loss: Even minor packet loss can severely disrupt voice communication, making packet delivery reliability paramount. Measuring and Troubleshooting Voice Quality Accurately measuring voice quality involves sophisticated techniques, including: Mean Opinion Score (MOS): An established method where human listeners rate call quality. It rates calls on a scale from 1 (bad) to 5 (excellent) based on human audio perception. Perceptual Objective Listening Quality Analysis (POLQA): In modern testing, MOS is often obtained via objective algorithms (e.g. ITU P.863 POLQA , which predicts MOS by comparing reference and received audio). POLQA is highly precise and is used to evaluate voice quality across different technologies (2G, 3G, VoLTE, OTT VoIP, etc.) Drive and Walk Tests: Field measurements ensure real-world verification of voice quality under typical usage scenarios. .Operators and independent testers also measure other voice KPIs: call setup time (typically 2–5 seconds for VoLTE), call drop rates (often targeted below 0.5–1%), and coverage of HD voice . Troubleshooting voice issues typically involves analyzing network KPIs, reviewing codec performance, and identifying areas of significant packet loss, latency, or interference Operator vs. OTT Voice Services The proliferation of OTT services like WhatsApp, Skype, and Zoom has reshaped the voice communication landscape, directly competing with traditional operator voice offerings. Mobile network operators today face intense competition from OTT voice services like WhatsApp, Skype, and others. Users often compare the call quality and reliability of carrier-provided voice (circuit-switched or VoLTE/VoNR calls) against these internet-based apps. Benchmark tests indicate that operators’ dedicated voice services still hold an edge in consistency and reliability . For instance, a 2023 in-depth drive test study in Europe compared legacy 2G calls, VoLTE calls, and WhatsApp VoIP calls using objective MOS (Mean Opinion Score) measures. The results were striking: VoLTE delivered the highest and steadiest quality, with 98% of VoLTE call samples rating “Excellent” in MOS quality (MOS ≥4.5) By contrast, the same network using WhatsApp (OTT voice) had 64% of call samples as Excellent and a notable 16% of samples falling to “Fair” quality (MOS in the 3.0–3.9 range). This demonstrates that carrier VoLTE can provide more consistently high audio quality than OTT VoIP under the same conditions. Comparative analyses based on real-world measurements have shown: Reliability: Operator-managed voice services typically deliver more consistent and reliable quality due to better-controlled network conditions. Quality: OTT services frequently adopt more advanced codecs and provide higher-definition audio, albeit often susceptible to external factors like network congestion or weaker data coverage. User Experience: Users may tolerate variable quality from OTT apps due to their convenience and additional features like video calling and messaging integration, yet they continue to expect consistently high-quality voice calls from mobile operators.The quality of voice calls is more than just a technical metric—it is a key factor in how subscribers perceive their mobile operators and over-the-top (OTT) communication services. Whether it’s the seamless clarity of an operator's voice call or the accessibility of an OTT app, the user’s experience is heavily shaped by voice quality. With the rise of advanced technologies, including Non-Terrestrial Networks (NTNs) and modern voice codecs, the challenge of delivering and measuring superior voice quality has grown significantly. Regional Insights and Trends North America & Europe: These regions have nearly universal VoLTE and are now transitioning to Vo5G. Voice quality is generally consistent and high. Asia-Pacific: A mix of ultra-advanced markets and developing ones creates varied insights. Middle East & Africa: These regions are diverse, but many countries still rely on a mix of 2G/3G for voice alongside newer VoLTE in cities. Latin America: Similar to MEA, with patchy VoLTE adoption but improving. Many LatAm operators report that introducing VoLTE In all regions, a common thread is emerging by 2025: simply providing voice service is not enough – operators must provide excellent voice service . Voice is the most basic telecom offering, yet its quality can distinguish a premium operator from a mediocre one. Where they lead in voice quality, operators often incorporate that into branding (e.g. advertising fewer dropped calls, “crystal-clear” audio, or quoting awards from P3 connect or JD Power). And where they lag, churn can spike as users substitute with OTT or rival networks. Thus, investment in voice technology (from network upgrades to codecs to optimization)and thorough testing is viewed as investment in customer experience. How SmartViser Can Help? How SmartViser Can Help with Voice Quality Testing SmartViser is at the forefront of enabling operators and service providers to ensure superior voice quality through its innovative testing solutions. By leveraging its automated test suite, viSer , SmartViser offers comprehensive tools and methodologies to evaluate, troubleshoot, and optimize voice performance in today’s complex mobile networks. 1. Comprehensive Testing Across Real-World Scenarios SmartViser’s solutions are designed to simulate real-world conditions, including: Urban and Rural Environments : Testing voice quality in diverse locations, including challenging areas like underground sites or remote regions. Network Handovers : Evaluating call continuity and quality during transitions between network technologies (e.g., 4G to 5G). VoLTE and VoNR Testing : Assessing the performance of advanced voice technologies and codecs like EVS under varied network loads. 2. Automated and Remote Testing SmartViser enables operators to conduct automated voice quality tests with minimal human intervention: Remote Testing Capability : Operators can evaluate voice services in geographically dispersed areas without needing on-site teams. Automation for Efficiency : By automating repetitive tasks, SmartViser ensures faster, more reliable, and cost-effective testing cycles. 3. Objective Voice Quality Metrics SmartViser integrates industry-standard voice quality evaluation methods into its testing suite: POLQA Integration : Accurately assesses voice clarity and provides MOS (Mean Opinion Scores) to benchmark performance. Network Metrics Analysis 4. Troubleshooting and Insights SmartViser goes beyond identifying problems—it helps pinpoint root causes and provides actionable insights. 5. Testing OTT Voice Services With the increasing role of OTT services, SmartViser provides tools to compare operator voice quality against popular OTT platforms, End-to-End Comparison : Benchmarks OTT services like WhatsApp, Skype, or Microfot Teams. 6. Ensuring Consistent Quality in Non-Terrestrial Networks As NTNs become more prevalent, SmartViser’s solutions help operators ensure voice quality across satellite and hybrid networks, adapting to the unique challenges of these environments. SmartViser’s robust and adaptable testing framework ensures that operators and service providers can deliver exceptional voice quality, maintain customer satisfaction, and stay ahead in an increasingly competitive telecommunications market. By simplifying and enhancing voice testing processes, SmartViser empowers its partners to meet the growing expectations of modern mobile users. Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- French Government Approves Anritsu’s Acquisition of 32.72% of SmartViser Shares
Rennes, 27th March 2025. Following the announcement on November 29, 2024, regarding Anritsu’s agreement to acquire a 32.72% stake in SmartViser, Gilles Ricordel (SmartViser CEO) confirms that the French Government has officially approved the deal following the regulatory checks. With this significant milestone achieved, we are now ready to advance into the next chapter of collaboration between Anritsu and SmartViser. This strategic acquisition was initially approved during Anritsu’s Board of Directors meeting on November 27, 2024, followed by the formal signing of a stock purchase agreement. The partnership aims to enhance the capabilities of both companies in delivering advanced testing solutions to meet the evolving demands of the telecommunications industry. Headquartered in France, SmartViser specialises in delivering advanced automation and monitoring solutions for performance evaluation and functional testing across mobile networks and devices. Our mission has always been to help mobile network operators and device manufacturers streamline testing processes, improve efficiency, and reduce operational costs. This strategic partnership marks an exciting new phase. By combining SmartViser’s strengths in test automation and remote monitoring with Anritsu’s cutting-edge communications test solutions, we will broaden our capabilities and reach. Together, we aim to drive innovation across multiple sectors—from smartphones and private networks to mission-critical systems and the automotive industry—supporting the global shift toward smarter, more sustainable, and carbon-neutral societies. We look forward to this collaborative journey and the new possibilities it brings for our clients, partners, and the industry. Learn more about Anrirsu: Anritsu Completes Partial Share Acquisition, Making SmartViser an Equity-Method Associate | Anritsu Europe You can find more information about SmartViser and its innovative software on the Web at www.smartviser.com Press Contact and General Information SmartViser Susie Siouti Chief Commercial Officer Susie.siouti@smartviser.com
- MWC25: AI, 5G, and the Future of Connectivity – Key Announcements and Innovations
Mobile World Congress 2025 (MWC25): Key Highlights and Announcements The Mobile World Congress (MWC) 2025 in Barcelona once again showcased the latest advancements in telecommunications, mobile technologies, and enterprise connectivity. With over 109,000 attendees from 205 countries , the event served as a pivotal platform for industry leaders to unveil cutting-edge innovations and discuss key trends shaping the future of mobile networks. We have started the week with Canalys & Omdia breakfast briefing at MWC 2025: "Partnering to Thrive in 2025" which provided a great overview of the prevalent themes of the event with the exception of 6G which was largely absent from the event. Canalys & Omdia breakfast briefing at MWC 2025 AI and Automation: Transforming Telecom Artificial Intelligence (AI) took center stage at MWC 2025, as telecom giants unveiled AI-driven initiatives aimed at enhancing network intelligence, automation, and customer experiences. Open Telecom AI Platform: AMD, Cisco, Nokia, and Jio Platforms announced a new AI-driven telecom platform designed to integrate AI and automation into every network layer . This initiative will leverage Agentic AI, Large Language Models (LLMs), Small Language Models (SLMs), and other ML techniques to optimize telecom and digital services. Huawei’s AI Core Network: Huawei introduced the first AI-native core network , marking a major leap from AI-powered to AI-native infrastructure . This innovation integrates AI agents within 5G-A Intelligent Core , boosting network efficiency and computing capabilities . DeepSeek AI Growth: AI was a dominant theme, with DeepSeek-powered products emerging across telecom applications, signaling China’s rapid evolution in AI adoption within mobile networks . 5G and Private Networks: Expanding Connectivity MWC 2025 reaffirmed 5G’s role in enterprise connectivity , with significant advancements in private networks, industrial applications, and telecom cloud integration . Global 5G Adoption: The industry now boasts over 2 billion 5G connections worldwide , alongside 4,700 private LTE/5G networks deployed by the end of 2024. Manufacturing & Private 5G Summit: Experts from AT&T, ServiceNow, and AltaGas discussed how AI-driven Private 5G networks enhance efficiency, security, and cost reduction . Telefonica & AWS Partnership : Europe’s first 5G Standalone (SA) call using on-site and public cloud architecture was completed with Nokia’s Cloud RAN solution on AWS infrastructure . Ericsson’s 5G Smart Airports Initiative : Hosted "The Future-Ready Airport" panel, featuring experts from Airbus , Capgemini , TDC and EUWENA , demonstrating how 5G is revolutionizing aviation connectivity . Red Hat’s Telecom Expansion: Announced new partnerships with Orange, SoftBank, KDDI, and Rakuten Mobile to further 5G and cloud innovations . Satellite & Non-Terrestrial Networks (NTN): The Next Frontier For the first time in years, MWC’s NTN Summit was oversubscribed , indicating the industry’s growing focus on expanding connectivity to remote and underserved areas . Eutelsat, Airbus & Mediatek Collaboration : Conducted the world’s first 5G NTN trial using OneWeb’s low Earth orbit satellites . Cubic & Skylo Partnership: Announced a satellite-based IoT network to enhance connectivity in rural and isolated areas . T-Mobile’s Flying Base Station : Demonstrated the Primoco One 150 drone , which delivers 200 Mbps downlink and 75 Mbps uplink , providing connectivity to 1,200 users in remote regions . Originally focused on basic text and voice services, it has now broadened to incorporate data capabilities. SmartViser is set to support with any testing need on NTN. Smartphones & Tech Innovations MWC 2025 showcased several high-profile smartphone launches and next-gen hardware innovations: Xiaomi 15 Ultra : Co-engineered with Leica , featuring a 200MP periscope lens , redefining mobile photography . Samsung Galaxy A56: A budget-friendly 5G device with long-term software support and a 50MP camera . Nothing Phone (3a) Pro : Focused on camera enhancements and innovative design . Lenovo’s AI-Powered Laptops : Introduced the ThinkBook Flip , a flexible OLED device , and Yoga Solar PC , a solar-powered AI laptop . Strategic Partnerships & Ecosystem Growth MWC 2025 underscored the importance of collaboration across industries to drive telecom innovation and growth: GSMA’s Expansion into Automotive & Aviation: Partnered with 5GAA , JASPAR, Outsight , Safran , and Seamless Air Alliance to advance 5G solutions in transport . Ericsson’s Ecosystem Play: Brought together partners at its MWC booth to highlight real-world 5G enterprise use cases . NTT & Nokia Unveil 6G Hardware Plans: Provided the first look at next-gen 6G hardware , setting the stage for future connectivity. SmartViser & Anritsu Presence at MWC25 SmartViser made a significant impact at MWC 2025 with key announcements: Introducing Viser Temp.o and Viser Mate.o: Expanding into network monitoring automation , these tools provide: Viser Temp.o – Active (foreground) network monitoring for real-time insights. Viser Mate.o – Passive (background) network monitoring for continuous network assessment. Expanded Capabilities for Viser Neo+: Enhanced with low-layer messaging capture and advanced analytics . Mission Critical Communications KPI Support: New KPIs for MCPTT (Push-to-Talk) and MCPTV (Push-to-Video) , ensuring high reliability and quality. Speech Quality MOS Testing : Now supports VoNR, VoLTE, and OTT calls (e.g., Microsoft Teams, WhatsApp) on both Android and iOS devices . EU Energy Labelling Regulation & Benchmark Reports: Providing compliance insights and reports for manufacturers. Viser Neo Test Automation: Enhancing device testing efficiency and reliability . Quality of Experience (QoE) Assessments : Utilizing real smartphones for true real-world network performance evaluations . Joint Demos with Anritsu at MWC 2025 SmartViser and Anritsu collaborated on groundbreaking demonstrations at Stand D41, Hall 5 : The Future of Service Assurance – AI-Assured Networks for an Autonomous Tomorrow Showcased AI-powered Service Assurance platforms , integrating Ookla’s DownDetector for real-time network issue detection . Highlighted Private Networks' role in secure and controlled operations . End-to-End Latency Testing for URLLC and MEC Deployments Demonstrated latency analysis between MEC applications and mobile terminals . Featured Anritsu’s high-performance MT1000A tester for accurate real-world network evaluations . Utilized SmartViser Neo tools for multi-domain KPI measurements . These demonstrations showcased cutting-edge solutions for latency-critical applications , from autonomous driving to industrial automation . Where Was 6G? Unlike previous editions, 6G was largely absent from MWC 2025 discussions . However, expectations are high for the upcoming 3GPP workshop in Incheon, South Korea (March 10-11, 2025) , which may provide further updates on 6G standardization and development . The upcoming 6G workshop will be chaired by the leadership of the three Technical Specification Groups (TSGs) of 3GPP: For TSG SA - Puneet Jain, TSG RAN - Ronald Borsato and for TSG CT - Peter Schmitt. Conclusion: Partnerships, AI, and 5G Dominate MWC 2025 MWC 2025 underscored the power of partnerships , the growing role of AI in telecom operations , and the continued expansion of 5G and NTN solutions . While 6G discussions were minimal , early collaborations suggest the industry is laying the groundwork for the next wave of telecom evolution . Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- Tackling Smartphone Complaints: How SmartViser’s Test Automation Enhances End-User Experience
Smartphones have become indispensable to modern life, but they are not without flaws. From hardware failures to software glitches, user complaints span a wide range of issues that can significantly impact satisfaction and loyalty. Manufacturers must address these concerns proactively, ensuring their devices meet and exceed user expectations. SmartViser, with its powerful test automation suite, viSer, offers a robust solution for testing early and ensuring improved user experiences. For over a decade, SmartViser has partnered with major smartphone manufacturers, Mobile Network Operators (MNOs), and media to enhance device performance and user satisfaction. Our extensive experience in the telecom and technology industry has given us unique insights into the challenges faced by smartphone users. By combining feedback collected directly from our customers with insights from smartphone user forums, Android communities, and industry discussions, we have identified the most common complaints. Common Smartphone Complaints Battery Issues Short Battery Life : Users often find their devices unable to last a full day, especially with heavy usage like streaming, gaming, or GPS navigation. This leads to a constant dependency on chargers or power banks. Battery Degradation : Reduced battery capacity over time. Power-Intensive Apps and Features : Modern apps, particularly social media, video editing tools, and games, are resource-intensive and consume significant amounts of energy. Background Processes : Apps running in the background can drain the battery without the user’s knowledge, reducing overall standby time. Performance Throttling : To protect against degrading batteries or overheating issues, manufacturers sometimes implement performance throttling, causing devices to slow down seriously impacting end users experience. Performance Problems Lagging or Slow Performance : Devices slow down with prolonged use. Overheating : Excessive heat generation during usage sometimes in basic operations like browsing. Devices overheating has become more prominent with the launch of 5G. Connectivity Challenges Weak Signal Reception : Poor connectivity in certain locations affects some devices while others work ok. Bluetooth Pairing Issues : Problems with wireless peripherals like specific headsets or hearing aids. Intermittent connections and connectivity dropped. Inconsistent Network Speeds : Fluctuations in Wi-Fi, 4G, or 5G performance. Software Glitches App Crashes : Applications freezing or closing unexpectedly. Delayed Updates : Late delivery of system and security updates. Camera Concerns Inconsistent Quality : Poor photos, especially in low light. Shutter Lag : Delays capturing images. Audio Quality Issues Poor Voice Quality : Distorted or muffled calls. Inconsistency on Audio MOS between cellular calls or with various OTT applications like WhatsApp, Viber, Microsoft Teams, etc. Call Performance Problems : Dropped calls or delays in connectivity. VoLTE/VoWiFi Issues : Challenges with HD voice calls over LTE or Wi-Fi. Top Smartphone Issues Reported in 2024 Based on feedback from smartphone manufacturers, Mobile Network Operators (MNOs), and insights gathered from user forums and communities, the most reported smartphone issues in 2024 are as follows: * Data collected from Mobile Network Operators, Smartphone Manufacturers forums How SmartViser Drives Improved End-User Experience, enhanced device performance and quality SmartViser’s viSer Test Automation Platform and Testing Services provides comprehensive solutions to address these top issues, enabling manufacturers and ODMs to: Identify problems early in the development cycle through real-world usage simulations . Reduce time-to-market with automated and reliable testing processes. Deliver devices that meet user expectations for performance, reliability, and satisfaction. By tackling these top issues proactively, smartphone manufacturers and MNOs can enhance product quality, reduce customer complaints, and build stronger trust with end-user. 1. Test Automation: Comprehensive Testing for Superior User Experience Our test automation platform enables manufacturers to efficiently test all aspects that impact end-user experience. With automated testing, manufacturers can identify and resolve potential issues early in the development process. Key Areas of Test Automation ✅ Web Browsing Testing URL validation (UA) duration analysis Rendering timeout measurement Auto-scroll performance ✅ Data Transfer & Network Performance Upload/download (UL/DL) bi-directional testing HTTP/FTP transfer speed validation ✅ iPerf Testing (Network Performance Monitoring) Download, upload, and bidirectional data testing Server address, port number, and timeout analysis Transfer mode assessment (duration/data) Simultaneous connections validation ✅ Ping Testing Round-trip time (RTT) measurement Packet count validation Ping interval and packet size optimization ✅ Video Streaming & YouTube Performance Streaming loading and buffering time (Min, Max, Avg) Loading timeout detection Fullscreen, loop, and screen orientation analy sis ✅ Camera & Multimedia Testing Video and image quality assessment Performance testing under various lighting conditions ✅ Battery Performance & Power Consumption Power usage analysis based on user actions Battery temperature, capacity, and voltage trend monitoring ✅ Call & Voice Quality Performance Call establishment time measurement Detection of call drops and failures CSFB (Circuit Switched Fallback) and SRVCC (Single Radio Voice Call Continuity) analysis Speech quality assessment using MOS (Mean Opinion Sc ore) ✅ Messaging Performance SMS, MMS, and email send/receive time testing Minimum, maximum, and average time analysis ✅ Gaming Performance & Device Temperature Game quality testing Real-time temperature monitoring during gameplay ✅ Connectivity Assessment WiFi, Bluetooth, and Cellular Network Performance RAT (Radio Access Technology) distribution across CS/PS (Circuit Switched/Packet Switched) 5G Performance Evaluation Signal Strength Testing in various environments With viSer test automation , manufacturers can run repeatable, scalable, and real-world tests without the need for extensive manual testing, helping them optimize their devices before launch . 2. Testing Services: Expert Testing with Global Reach For manufacturers looking for real-world testing without the need for an in-house testing team, SmartViser’s Testing Services provide an efficient solution. Simply send us your devices along with the proposed test requirements, and our expert team will handle the rest. Key Benefits of SmartViser’s Testing Services 📌 Extensive Local Testers Across Key Markets Europe, USA, and Other Major Regions Testing across all leading carriers with local SIM cards 📌 Deep Knowledge of Local Networks & Drive Routes Expertise in network conditions, carrier behavior, and connectivity challenges Real-world drive testing to evaluate coverage, handover, and signal strength 📌 Experienced Testers with Expertise in Advanced Logging Tools Proficient in analyzing device logs using industry-leading tools Ability to detect and resolve issues related to new network technologies 📌 Support for Complex & Challenging Testing Validation of emergency call performance Testing of new network technologies, including 5G and VoWiFi Real-world stress tests under high-demand scenarios Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- MWC25 New Announcements
SmartViser to Exhibit at Mobile World Congress 2025 in Barcelona Discover Cutting-Edge Test Automation and Network Monitoring Innovations at Hall 5, Business France/French Tech Pavilion, Stand 5B61-36 Rennes, France – 7th of February - SmartViser is excited to announce its participation in Mobile World Congress (MWC) 2025, taking place from March 3rd to March 6th. Join us at Hall 5, Business France/French Tech Pavilion, Stand 5B61-36, where we will unveil groundbreaking advancements in test automation and network monitoring. Key Announcements at MWC25 At MWC25, we are expanding our product portfolio with innovative solutions designed to revolutionize network testing and monitoring. Introducing Viser Temp.o and Viser Mate.o – Network Monitoring with Smartphones SmartViser is proud to announce a major expansion of our product line , moving beyond active testing to include network monitoring automation . Our two new products debuting at MWC 2025: Viser Temp.o – Active (foreground) network monitoring , providing real-time insights into network performance with immediate detection of network degradation or failures Viser Mate.o – Passive (background) network monitoring , continuously and unobtrusively assessing network conditions in real-world usage scenarios. Together, these solutions deliver true end-to-end testing and network monitoring , offering operators, enterprises, private networks, and other telecom players an unmatched view of network performance using smartphones as probes. Gain an unmatched 360° view of network behavior, ensuring a superior user experience and service quality . Expanded Capabilities for Viser Neo+ We are enhancing Viser Neo+ with low-layer messaging capture and in-depth analytics , providing deeper network insights and troubleshooting capabilities. Now featuring low-layer messaging capture and in-depth analytics directly in Viser Web Services Analytics Studio to provide unparalleled insights into network performance. Pinpoint network issues faster with granular protocol-level insights, helping operators and enterprises with fast and accurate troubleshooting tools to maintain seamless network performance . Mission Critical Communications (MCPTT/MCPTV) KPI Support SmartViser is introducing new Mission Critical Push-to-Talk (MCPTT) and Push-to-Video (MCPTV) KPIs , including: MCPTT Access Time End-to-End MCPTT Access Time Mouth-to-Ear Latency Late Call Entry Time Perceived Voice/Audio Quality (POLQA) ViSer supports any PTT application on any smartphone device. Speech Quality MOS Testing for Any Device We support Speech Quality Audio MOS (Mean Opinion Score) testing for both Android and iOS devices . Test on any technology VoNR, VoLTE, and OTT calls such as Microsoft Teams and WhatsApp , ensuring accurate voice quality assessments across different networks and applications. EU Energy Labelling Regulation & Benchmark Reports Learn the latest updates on the EU Energy Labelling Regulation and access our latest benchmark reports , helping manufacturers comply with new industry standards. Enhanced Device Testing with Viser Neo Test Automation Discover how Viser Neo test automation simplifies and enhances device testing , delivering consistent and accurate performance validation . With increasing device complexity and evolving network conditions , SmartViser’s test automation ensures that manufacturers and operators deliver high-performing devices and networks to end-users without the high cost of manual testing . Quality of Experience (QoE) Assessment with Real Smartphones Measure true Quality of Experience (QoE) using real smartphones for accurate, real-world network performance assessments . QoE is the ultimate differentiator in the telecom industry. By using real smartphones , SmartViser provides a true-to-life assessment of how users experience networks and services , helping operators prioritize customer satisfaction . Experience Joint Demos with Anritsu at Stand D41, Hall 5 SmartViser is proud to collaborate with Anritsu to showcase industry-leading innovations in service assurance and network performance testing. Visit Anritsu at Stand D41, Hall 5, for joint demonstrations on: The Future of Service Assurance – AI-Assured Networks for an Autonomous Tomorrow Anritsu’s Service Assurance platform integrates foundational data and AI-driven insights, delivering unparalleled visibility into network operations and subscriber experiences. Through our partnership, we demonstrate how Service Assurance is critical for Private Networks , ensuring secure, reliable, and optimized services. End-to-End Latency Statistics Between MEC Apps and Mobile Terminals Ultra-Reliable and Low Latency Communications (URLLC) verification for emerging industry verticals, including autonomous driving . Combining Anritsu’s MT1000A tester with SmartViser’s Neo tools for a multi-domain KPI assessment , ensuring high-precision network quality insights in real-world scenarios. MWC 2025 promises to be an exciting event, and SmartViser is eager to connect with industry leaders, partners, and customers to explore the future of test automation and network monitoring. Join us at MWC 2025 – Hall 5, Stand 5B61-36. Let’s redefine network testing and automation together! Meet SmartViser at MWC 2025! 📍 Visit us at Hall 5, Business France / French Tech Pavilion, Stand 5B61-36 📅 March 3-6, 2025 | Barcelona Book a meeting with our experts! About SmartViser SAS SmartViser is a leading telecommunications innovator, recognized for its expertise and commitment to customer-centric solutions. Its flagship test automation suite, viSer, enables OEMs, ODMs, Mobile Operators, MVNOs, Regulators, and telecom service providers to thoroughly test, benchmark, monitor, and measure Quality of Service (QoS) and Quality of Experience (QoE) across devices and networks. The versatile viSer suite supports both active and passive monitoring on public, private, and mission-critical networks, offering comprehensive connectivity and device performance insights. viSer is device-agnostic, compatible with iOS and Android, and spans all telecom technologies from 2G to 5G, including VoLTE and VoWiFi. It covers numerous use cases, from POLQA voice quality assessments to speed tests, latency, throughput, calls, and network coverage analysis. SmartViser contributed significantly to the European Union’s Energy Labelling Regulations, ensuring viSer’s compliance with these standards. Beyond automation, SmartViser offers extensive field testing and is an accredited test house for the Altice Group, providing support in over 25 countries. Headquartered in Rennes, France, SmartViser collaborates globally to help customers adopt new technologies faster, reduce costs, and elevate product quality, enabling success in today’s rapidly advancing telecom landscape. You can find more information about SmartViser and its innovative software on the Web at www.smartviser.com Press Contact and General Information SmartViser Susie Siouti Chief Commercial Officer Susie.siouti@smartviser.com
- The Global Shift from 2G and 3G to VoLTE – Ensuring a Smooth Network Transition
As mobile operators worldwide plan the shutdown of legacy 2G and 3G networks, the spotlight inevitably shifts to next-generation voice solutions, particularly VoLTE (Voice over LTE). In Europe, 2025 stands out as a key date for many operators to complete their 3G sunset. See our report on 2G/3G Sunset Status This shift isn’t merely about switching off older infrastructure; it also heralds an opportunity to significantly improve call quality, connection speed, and user experience—provided the transition is properly managed. Below, we explore what this network evolution means, the challenges it brings, and how proper testing can ensure the best possible user experience. Why Are 2G and 3G Networks Shutting Down and VoLTE impact? Spectrum Efficiency : Older networks consume valuable spectrum that operators can repurpose for newer technologies such as 4G LTE and 5G, which offer greater capacity and speed. Maintenance Costs : Maintaining multiple network generations is costly. Retiring outdated infrastructure frees resources to invest in more advanced networks. Evolving User Needs : The rise of streaming, high-speed internet, and data-driven applications highlights the limitations of 2G/3G, pushing operators to focus on more robust technologies. The Rise of VoLTE VoLTE (Voice over LTE) represents a significant leap forward in voice communication, leveraging the capacity and efficiency of 4G LTE networks. Unlike 3G, which was built mainly for voice and basic data, LTE technology is optimized for higher data throughput. Key Differences Between 3G and VoLTE Calls Call Quality VoLTE : Higher audio clarity with less background noise, thanks to a wider frequency range. 3G : Calls can sound muffled or distorted, especially if signal conditions are poor. Call Setup Time VoLTE : Calls connect almost instantly. 3G : Connections often take several seconds to establish, affecting user experience. Simultaneous Data Usage VoLTE : Users can browse the internet or use data-rich apps while on a call without significant slowdown. 3G : Data usage during calls can degrade call quality and overall performance. Network Efficiency VoLTE : Utilizes the 4G LTE network more efficiently, maintaining better call quality even in congested areas. 3G : More susceptible to congestion and reduced call quality. The Reality Check: VoLTE Reliability Concerns While VoLTE offers compelling advantages, several reports highlight a critical concern: Call Drops : Research suggests VoLTE calls can be four or five times more likely to drop than calls on 2G or 3G networks. Coverage Gaps : As operators reform spectrum to newer technologies, coverage for VoLTE may be uneven in certain regions or in-building environments. These issues underscore the importance of comprehensive testing and ongoing network optimization . If network operators and device manufacturers don’t address potential reliability gaps, end users could experience more dropped calls and poor voice quality—resulting in frustration and potential customer churn. Ensuring a Smooth Transition to VoLTE 1. VoLTE Device Support Upgrade Older Handsets : Users need VoLTE-capable devices to access these new services. Operators, device manufacturers, and retailers must collaborate to ensure wide availability and clear labeling of VoLTE-compatible phones. Firmware Updates : Some devices may require a simple software update to enable VoLTE. Seamless over-the-air updates can drastically reduce user friction. 2. Comprehensive Testing Real-World Scenarios : Lab tests and network probes alone may not capture all real-world complexities. Testing in actual conditions—such as rural areas, congested city centers, and large indoor venues—reveals potential coverage and reliability challenges. Device Variety : Users don’t all carry the same phone model. Operators need to test VoLTE across popular brands and operating systems to ensure consistent performance. Network Conditions : Varying levels of congestion, different geographies, and building materials can affect signal quality. Thorough testing helps pinpoint network ‘blind spots.’ 3. Continuous Monitoring KPIs and Analytics : Monitor call setup times, call drop rates, handover performance, and audio quality in real time. Machine Learning & Automation : Advanced analytics can predict network issues before they significantly impact user experience, enabling proactive problem resolution. 4. Customer Education Awareness Campaigns : Inform subscribers about changes to 2G/3G networks and the advantages of upgrading to VoLTE devices. Support Channels : Provide users with clear instructions and troubleshooting guides, ensuring they understand how to enable VoLTE features on their devices. How SmartViser Can Help SmartViser specializes in automated testing and monitoring solutions, helping operators, device manufacturers, and service providers ensure the highest levels of quality during this critical network migration. Here’s how: Automated Test Campaigns Perform large-scale, repeatable tests on multiple devices and networks simultaneously, reducing time-to-market for VoLTE-capable devices. Real-World Scenario Testing Deploy field tests that reflect actual user conditions—from remote rural areas to dense urban environments—capturing genuine user experiences and ensuring robust VoLTE performance. Multi-Brand, Multi-OS Support Measure call setup times, call drop rates, and audio quality across a broad range of smartphone brands and OS versions, mirroring the diverse device ecosystem found in the real world. Data-Driven Insights Generate detailed performance reports and analytics that highlight areas for improvement, helping stakeholders quickly optimize network performance and device firmware. Ongoing Monitoring & Maintenance Continuously track network KPIs to detect and address issues in real-time, ensuring that end users consistently enjoy the benefits of VoLTE. By using SmartViser’s end-to-end testing platform, operators and OEMs can confidently phase out 2G and 3G networks, knowing they’ve minimized risks around call drops and poor voice quality. Conclusion The shutdown of 2G and 3G networks is not just an industry buzzword—it's an essential move toward modernizing mobile communication. VoLTE provides clear advantages in speed, voice clarity, and network efficiency. However, these benefits only become a reality through meticulous planning, rigorous testing, and proactive customer engagement. As we approach the 2025 target for 3G sunsets in Europe and see 2G closures accelerate worldwide, the onus is on network operators, device manufacturers, and solution providers to ensure users’ experiences are seamless and enhanced—not disrupted. Ready to ensure your VoLTE rollout is flawless? Contact SmartViser to learn more about how our automated testing solutions can help you future-proof your network and deliver on the promise of better voice services. Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn. Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- Android 15 vs. Android 14
Get the latest insights and benchmark data With the release of Android 15, the competition heats up as Google continues to refine its operating system with new features, better performance, and improved security. Here’s a comparison of Android 14 and Android 15 to help you understand what’s changed and what’s new. User Interface (UI) Enhancements Android 14 : Introduced expanded customization options with more robust Material You theming, allowing users to personalize the appearance of their devices with more dynamic color palettes and widgets. Android 15 : Takes personalization further with a reimagined lock screen experience, offering advanced layout options, interactive widgets, and improved glanceable information. Animations and transitions also feel smoother and more responsive. Performance Improvements Android 14 : Focused on optimizing memory usage and reducing background app activity to improve battery life and overall device performance. Android 15 : Builds on this foundation with AI-driven performance optimizations that adapt to user habits, making app launches faster and reducing resource-heavy processes. Privacy and Security Android 14 : Introduced features like partial screen sharing to prevent apps from capturing sensitive data and enhanced notifications for location usage. Android 15 : Enhances security with “Smart Shields,” which proactively block risky app permissions and provide detailed insights into how apps use your data. Additionally, Android 15 introduces end-to-end encryption for a broader range of communication apps. Artificial Intelligence (AI) Integration Android 14 : Provided basic AI functionality like predictive text improvements and suggested actions within certain apps. Android 15 : Introduces a dedicated AI hub that powers device-wide smart features such as context-aware app suggestions, smarter notifications, and AI-generated wallpapers that adapt to user preferences. Connectivity and Smart Features Android 14 : Focused on improving 5G performance and provided support for satellite connectivity on select devices. Android 15 : Expands satellite connectivity with better global compatibility and introduces “Adaptive Sync,” which dynamically adjusts refresh rates across multiple devices for seamless cross-device interactions. Gaming and Multimedia Android 14 : Brought low-latency audio and video processing improvements, enhancing the gaming and streaming experience. Android 15 : Introduces Game Turbo Mode, a feature that uses AI to optimize gaming performance, reduce latency, and improve graphics quality in real time. Multimedia gets an upgrade with spatial audio improvements and dynamic HDR rendering. Accessibility Android 14 : Made strides with improved voice access and expanded language support for Live Caption. Android 15 : Adds gesture-based accessibility options and context-aware enhancements, making the OS more inclusive for users with diverse needs. Verdict Android 15 continues the evolution of Google’s mobile OS by building on the foundations of Android 14 while introducing smarter AI features, better performance, and a more personalized experience. While Android 14 laid the groundwork for many innovations, Android 15 refines them and adds a level of sophistication that enhances the user experience. Whether upgrading from Android 14 or exploring Android 15 on a new device, users can expect a smoother, smarter, and more secure mobile experience. Get Android 15 SmartViser Performance Report: Android 14 vs. Android 15 on Pixel 8a With the release of Android 15 , SmartViser conducted a series of automation tests on a Google Pixel 8a to assess key aspects of end-user experience, including Battery Life, Performance, Power Consumption per User Actions, download speed, upload speed. By comparing test results from Android 14 and Android 15 , this report provides valuable insights into the improvements and potential drawbacks of the new OS version. Battery Performance: Is There a Difference? Our tests show that the battery discharge rate for both Android 14 and Android 15 on the Pixel 8a is nearly identical. There is no significant difference in overall battery endurance between the two operating systems. Battery discharge trends followed the same pattern for both versions as it can be seen below. Image from Viser Web Services Analytics Studio Power consumption per user action (such as gaming, browsing, and media playback) remained at comparable levels. Image from Viser Web Services Analytics Studio Battery temperature regulation showed identical fluctuations, indicating no overheating concerns or efficiency gains in Android 15. Image from Viser Web Services Analytics Studio Verdict on Battery Performance While Android 15 introduces various optimizations, battery life remains unchanged compared to Android 14. Users should not expect any noticeable gains or losses in this area when upgrading. File Transfer Throughput Performance Testing file transfer speeds on both operating systems provided the following results: Image from Viser Web Services Analytics Studio Analysis on Upload & Download Performance Android 15 exhibits better upload and download speeds Image from Viser Web Services Analytics Studio Verdict on File Transfer Performance Android 15 delivers moderate improvements in file transfer speeds , particularly in maximum throughput . Web Loading Time Performance Average Web Loading Time: Android 14: 1,289 ms Android 15: 1,306 ms ( Slight increase, +1.3% ) Image from Viser Web Services Analytics Studio Web Page Loading Variability: Both versions show fluctuations, but Android 15 exhibits more peaks and drops , suggesting that page loading speeds are inconsistent compared to Android 14. Image from Viser Web Services Analytics Studio Verdict on Web Performance Users who rely on consistent browsing speeds may not see a major advantage in Android 15, as web performance is mostly on par with Android 14, with slight inconsistencies . The differences are marginal and should not impact general browsing significantly . MMS Sending Performance Image from Viser Web Services Analytics Studio Analysis on MMS Performance While both versions show some fluctuations in MMS sending times , Android 15 exhibits a slightly longer average time , with more peaks and variability . This could be due to background processing changes or network optimizations that affect message transmission speed. Image from Viser Web Services Analytics Studio Verdict on MMS Performance For users who frequently send MMS, Android 15 shows minor delays compared to Android 14 . However, the difference is not drastic and should not significantly impact the overall messaging experience . SMS Sending Performance Image from Viser Web Services Analytics Studio The results indicate that Android 15 slightly improves the average and minimum SMS sending time , leading to a generally faster and more efficient messaging experience . However, maximum SMS sending times are slightly higher , meaning that in rare cases, message delays could be longer than on Android 14. Image from Viser Web Services Analytics Studio Verdict on SMS Performance Overall, Android 15 provides a slight improvement in SMS performance , particularly in reducing the minimum sending time . Users sending SMS messages frequently should experience a more responsive messaging experience , with only minor variability in worst-case scenarios. Analysis on Gaming Performance Gaming performance remains largely consistent across both Android versions , with Android 15 slightly improving minimum FPS , leading to a more stable experience during gameplay. The average FPS is marginally higher , but overall differences are negligible in real-world gaming scenarios . Image from Viser Web Services Analytics Studio YouTube Streaming Efficiency Image from Viser Web Services Analytics Studio Analysis on YouTube Streaming Both Android 14 and Android 15 offer almost identical streaming efficiency , maintaining a stable 99% efficiency rate . However, Android 15 exhibits slightly lower minimum efficiency , leading to potential minor quality dips in extreme conditions. Image from Viser Web Services Analytics Studio Verdict on YouTube Streaming Performance For video streaming users, Android 15 delivers nearly the same efficiency as Android 14 , with only minor variations in minimum efficiency. Streaming performance remains stable across both versions. Final Verdict While Android 15 doesn’t introduce a radical overhaul, it brings notable refinements and new capabilities that enhance security, performance, and user experience. Users can expect smoother performance, smarter AI features, better security, and improved media consumption From the everyday activities: If you prioritize faster downloads, minor gaming stability improvements, and slightly better SMS performance , Android 15 offers incremental advantages. If battery life and general responsiveness are key concerns , there's no significant reason to rush the upgrade , as both versions perform nearly identically in those areas. For YouTube and web browsing users , Android 15 delivers the same experience as Android 14 , with only minor fluctuations in certain scenarios . ViSer Test Automation: The Key to Objective Device Testing All testing was performed with ViSer Test Automation , which executed a variety of end-user actions such as calls, web browsing, gaming, and streaming , providing an objective performance report thanks to its intelligent analytics . All graphical data from the report is available in ViSer Web Services Analytics Studio . Get in touch with us to speak to one of our experts and learn more. ViSer is a key solution for new product launches, regression testing on new software, and Android OS upgrades . It saves time and costs while increasing testing efficiency —ensuring that performance insights are data-driven, accurate, and repeatable. Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn. Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- Industries Verticals Poised to Benefit from 5G Private Network Setup
As 5G technology continues to evolve, the potential for private networks to transform industries is becoming increasingly evident. These networks offer tailored connectivity solutions, enhancing operational efficiency, security, and performance. Several industries are set to reap significant benefits from the deployment of 5G private networks, enabling them to harness the full potential of this cutting-edge technology. Some of the key industry Verticals for Private Networks 1. Manufacturing and Industrial Automation Manufacturing is one of the primary sectors poised to benefit from 5G private networks. The low latency and high reliability of 5G allow for real-time control and monitoring of automated systems, robotics, and IoT devices on the factory floor. This results in enhanced precision, reduced downtime, and optimized production processes. Additionally, the ability to maintain a secure and isolated network ensures that critical operations remain uninterrupted and protected from external threats. Use Cases : Predictive maintenance, real-time quality control, autonomous robots, and augmented reality (AR) for remote support. Source: TeckNexus 2. Healthcare and Medical Facilities In healthcare, the need for reliable, high-speed connectivity is paramount. 5G private networks can support advanced telemedicine services, remote surgeries, and real-time data sharing between medical devices. This can significantly improve patient care, reduce the time needed for diagnostics, and enhance the efficiency of medical staff. The secure nature of private networks also ensures that sensitive patient data remains protected. Use Cases : Remote surgery, telemedicine, real-time monitoring of patient vitals, and secure transmission of medical records. Source: Inside Telecom 3. Transportation and Logistics The transportation and logistics industry stands to gain immensely from 5G private networks, particularly in the realms of fleet management, autonomous vehicles, and smart infrastructure. With 5G, logistics companies can track and manage their fleets in real-time, optimize delivery routes, and enhance overall efficiency. In smart cities, 5G-enabled private networks can facilitate intelligent traffic management systems, reducing congestion and improving public safety. Use Cases : Autonomous vehicles, fleet management, real-time cargo tracking, and drone-based delivery systems. 4. Energy and Utilities Energy companies can leverage 5G private networks for monitoring and managing critical infrastructure such as power plants, oil rigs, and smart grids. The high reliability and low latency of 5G ensure that these networks can support the real-time data exchange necessary for predictive maintenance, remote monitoring, and swift response to emergencies. This not only enhances operational efficiency but also improves safety and reduces operational costs. Use Cases : Smart grids, remote monitoring of power plants and oil rigs, predictive maintenance, and automated energy distribution. Examples of Utility and Energy Private 4G/5G Deployments and Trials Further information from IEEE Denver ebook 5. Retail and Supply Chain In the retail sector, 5G private networks can enhance the shopping experience by enabling real-time inventory management, personalized customer interactions, and seamless payment systems. Additionally, these networks can support the integration of advanced technologies like augmented reality (AR) for virtual try-ons and immersive shopping experiences. For the supply chain, 5G can provide end-to-end visibility, ensuring that products are tracked accurately from manufacturer to consumer. Use Cases : AR for product visualization, real-time inventory management, personalized marketing, and automated checkout systems. 6 . Mining In the mining industry, safety and efficiency are paramount. 5G private networks enable the deployment of autonomous vehicles, remote-controlled machinery, and real-time monitoring systems in hazardous environments. These networks provide the necessary reliability and coverage to ensure continuous operation in remote locations, significantly enhancing worker safety and operational efficiency. Use Cases : Autonomous vehicles, remote-controlled machinery, real-time environmental monitoring, and safety systems. 7. Agriculture Agriculture is another industry that can benefit from 5G private networks by enabling precision farming, automated machinery, and real-time monitoring of crops and livestock. These networks support the use of drones, IoT sensors, and AI-based analytics to optimize farming practices, leading to increased yield and sustainability. Use Cases : Precision farming, drone-based monitoring, automated irrigation systems, and real-time crop health monitoring. Private Network Technology: LTE vs. 5G As enterprises increasingly adopt private networks to enhance security, control, and performance, the choice between LTE (Long-Term Evolution) and 5G becomes a critical decision. Both technologies offer distinct advantages and limitations, and the best choice often depends on the specific needs and goals of the organization. This article explores the differences between LTE and 5G in the context of private networks, highlighting their respective strengths and applications. Source: IoT Business News Choosing Between LTE and 5G for Private Networks The choice between LTE and 5G for a private network depends on several factors: Application Requirements : If the primary use cases involve high-speed data transfer, real-time communication, or massive IoT connectivity, 5G is likely the better option. For more standard communication and connectivity needs, LTE may suffice. Budget Constraints : LTE may be a more cost-effective solution, particularly for organizations that do not need the advanced capabilities of 5G or that are operating in areas where 5G infrastructure is still limited. Future-Proofing : If the organization plans to scale rapidly or adopt emerging technologies, investing in 5G may provide long-term benefits despite the higher initial costs. Geographical Considerations : For businesses operating in remote or less developed areas, LTE’s broader coverage might offer more immediate benefits until 5G becomes more widespread. Both LTE and 5G offer compelling benefits for private network deployments, but the choice between them should be guided by the specific needs and goals of the organization. LTE remains a reliable and cost-effective option for many industries, while 5G promises to unlock new possibilities with its superior speed, latency, and connectivity. As 5G continues to evolve, it is expected that more industries will transition to this next-generation technology, particularly as the infrastructure becomes more widely available and costs decrease. Continuous Network Testing and Monitoring with SmartViser Test Automation Solutions As these industry verticals adopt 5G private networks, the need for continuous testing and monitoring becomes crucial to maintaining the network’s performance and reliability. SmartViser’s test automation solutions are designed to meet these demands, offering comprehensive tools that support full assessment and ongoing network monitoring. SmartViser’s solutions provide extensive capabilities that are particularly valuable in the context of 5G private networks for all industry verticals: Audio Quality (MOS) Assessment : SmartViser enables precise evaluation of audio quality, delivering MOS (Mean Opinion Score) ratings that reflect real-world user experiences during voice communications. This is critical in industries like healthcare and emergency services, where clear and reliable communication can be a matter of life and death. Learn more Data Throughput Testing : With SmartViser, industries can test and validate the data throughput of their 5G networks, ensuring that the network meets the high-speed demands of applications like real-time video analytics, remote control of machinery, and more. Latency Measurements : Low latency is one of the most critical aspects of 5G, particularly for industries relying on real-time data and instantaneous responses. SmartViser’s tools provide accurate latency testing, ensuring that network performance aligns with the stringent requirements of the industry. Call Setup Time Analysis : For industries that rely on seamless communication, such as logistics and transportation, the speed of call setup is vital. SmartViser’s solutions can measure and optimize call setup times, ensuring that communication channels are as efficient as possible. Device Performance Testing : Beyond the network itself, SmartViser can assess the performance of devices connected to the network. This includes testing the interaction between the network and various IoT devices, smartphones, and specialized equipment used in industries like manufacturing and healthcare. Learn more In addition to these specific capabilities, SmartViser offers continuous network monitoring, allowing industries to detect and resolve issues in real-time before they impact operations. This proactive approach is essential in maintaining the high standards required by industries that depend on the flawless operation of their 5G private networks. Conclusion As 5G private networks become more widespread, their potential to revolutionize various industries is clear. From manufacturing to healthcare, these networks provide the speed, security, and reliability needed to support the next generation of industrial and enterprise applications. By leveraging advanced test automation and continuous monitoring solutions like those offered by SmartViser, industries can ensure that their 5G private networks meet all performance expectations, delivering a seamless and efficient user experience. Do you want to know more about how SmartViser can help you with your 4G/5G Private Network deployments? Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn. Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- Holiday Message from Gilles Ricordel, CEO of SmartViser reflecting on 2024
Dear Colleagues, Partners, and Friends, As we gather to celebrate the holiday season, I want to take this opportunity to reflect on what has been an extraordinary year for SmartViser. 2024 has been a year of growth, innovation, and collaboration, and I am proud to share some of our key achievements with you with this holiday message. Strengthening Partnerships This year, we celebrated the strengthening of key industry collaborations. Our partnerships with Rohde & Schwarz , Keysight , and Anritsu have been pivotal in driving innovation. Notably, our relationship with Anritsu reached a new milestone with their acquisition of a 32.72% stake in SmartViser. This strategic alliance amplifies our collective ability to deliver cutting-edge testing solutions for the ever-evolving telecommunications landscape. Expanding Our Customer Base We’ve broadened our reach by enhancing collaborations with testing labs, ensuring they are equipped to meet the EU energy labelling standards. It’s been our privilege to welcome Ti Group Shenzhen BALUN Technology Co. Ltd. , Sporton Lab , TUV Rheinland, VDE, and Eldorado to our growing family of customers, reinforcing our leadership in testing solutions worldwide. Innovative Deployments Mission Critical Segment This year, we proudly deployed our viSer Test Automation in a mission-critical network in France. The Agency for Operational Mobile Communications, Security, and Rescue (ACMOSS) adopted our solution to assess key performance indicators for the Réseau Radio du Futur (RRF), showcasing our role in advancing public safety and security. New Product Launches 2024 also marked the launch of Viser+ , the first product in our portfolio to deliver enhanced low-layer network information for testing, analysis, and troubleshooting. Its popularity among our clients demonstrates its value in tackling complex network challenges. Private Network Excellence We cemented our position as leaders in private network testing solutions, delivering successful projects with our partner Anritsu across diverse sectors, from smart cities to industrial hubs. Together, we were honoured to receive the 2024 Tech Nexus Award for Network Assurance , a testament to our joint commitment to excellence. Industry Leadership This year, SmartViser played an active role in shaping the future of telecommunications through thought leadership and industry events. From MWC in Barcelona to TCCA in Dubai , Gitex in Morocco, EUWENA in Paris , Agurre also in Paris and Cambridge Wireless events in Non-Terrestrial Networks, our voice resonated strongly in the global telecom community. These platforms allowed us to showcase our vision and forge stronger connections with industry leaders. Driving Sustainability Sustainability was at the heart of our efforts in 2024. By supporting the industry’s compliance with new EU energy labelling regulations , we’ve helped manufacturers enhance their product’s battery energy efficiency, improve battery endurance, and reduce environmental impact. These achievements contribute not only to customer satisfaction but also to a greener, more sustainable planet. Celebrating 10 Years of Innovation This year also marked a significant milestone— SmartViser’s 10th Anniversary . A decade of innovation, dedication, and teamwork has positioned us as pioneers in the telecom industry. As we reflect on the past, we’re inspired to keep shaping the future with bold ideas and unwavering commitment. As we close 2024, I want to extend my heartfelt thanks to everyone who contributed to these successes—our talented team, trusted partners, and loyal clients. Let’s carry this momentum into 2025, where I am confident even greater opportunities await us. Wishing you and your loved ones a joyous holiday season and a prosperous New Year! Warm regards, Gilles Ricordel CEO, Smart V iser Meet us at MWC 2025 For 2025, we will continue to exhibit at the Mobile World Congress in Barcelona. Our stand will be at Hall 5 Stand 5B61-36 French Tech Pavilion/ Business France. If you are planning to attend, please contact us for a meeting to introduce SmartViser and demonstrate some of the key features and capabilities. Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn.
- ANRITSU CORPORATION Announces Acquisition of 32.72% Stake in SmartViser SAS to Accelerate Growth in Automated Testing Solutions
Rennes, France -29 November , 2024 – ANRITSU CORPORATION (“Anritsu”) announced today its decision to acquire 32.72% of the issued shares of SmartViser SAS (“SmartViser”), a leading solution provider of automated testing and monitoring for mobile networks and devices. This strategic decision was approved during Anritsu’s Board of Directors meeting held on November 27, 2024, with a formal stock purchase agreement signed the same day. The acquisition aims to enhance both companies’ capabilities in delivering advanced testing solutions to meet the evolving needs of the telecommunications industry. SmartViser’s viSer test automation suite and extensive expertise in automated testing provide a powerful foundation for driving innovation and efficiency in the telecom sector and other industries that utilise communications. The transaction is expected to close pending the necessary regulatory approvals and fulfilment of general conditions for closure. Gilles Ricordel, CEO of SmartViser, expressed his enthusiasm for the strengthened partnership, stating, “We are very pleased to deepen our relationship with Anritsu, whose support will be invaluable as we scale our solutions and reach new industry segments. This strategic move is expected to leverage the strengths of both companies, allowing for enhanced technological synergies and broader reach within the telecommunications and technology sectors.” SmartViser has long been recognized as an industry leader in telecommunications innovation. The company’s flagship product, viSer test automation suite, provides seamless testing, monitoring, and troubleshooting capabilities for devices, connectivity, and network performance. Widely adopted across the industry, viSer has become instrumental in ensuring efficient and reliable network and device testing. SmartViser offers a comprehensive, end-to-end vision in test automation, meticulously designed to provide seamless data collection and actionable insights from a customer-centric standpoint. By placing the customer experience at the core of its testing solutions, SmartViser ensures that every facet of network and device performance is optimized to meet real-world demands. From the initial stages of connectivity testing to the continuous monitoring and troubleshooting of network performance, SmartViser’s viSer suite captures essential data to provide deep insights into user experience, empowering clients to address issues proactively and deliver superior service quality across diverse markets and environments. In addition to its advanced testing solutions, SmartViser has made significant contributions to industry standards, including the European Union’s Energy Labelling Regulations. SmartViser’s commitment to compliance is exemplified through viSer’s alignment with these regulations, underscoring the company’s dedication to sustainable technology and energy efficiency. With this partnership, Anritsu is poised to solidify its position as a leading force in telecommunications technology, with SmartViser playing a pivotal role in supporting Anritsu’s growth and influence within the sector. About SmartViser SAS SmartViser is a leading telecommunications innovator, recognized for its expertise and commitment to customer-centric solutions. Its flagship test automation suite, viSer, enables OEMs, ODMs, Mobile Operators, MVNOs, Regulators, and telecom service providers to thoroughly test, benchmark, monitor, and measure Quality of Service (QoS) and Quality of Experience (QoE) across devices and networks. The versatile viSer suite supports both active and passive monitoring on public, private, and mission-critical networks, offering comprehensive connectivity and device performance insights. viSer is device-agnostic, compatible with iOS and Android, and spans all telecom technologies from 2G to 5G, including VoLTE and VoWiFi. It covers numerous use cases, from POLQA voice quality assessments to speed tests, latency, throughput, calls, and network coverage analysis. SmartViser contributed significantly to the European Union’s Energy Labelling Regulations, ensuring viSer’s compliance with these standards. Beyond automation, SmartViser offers extensive field testing and is an accredited test house for the Altice Group, providing support in over 25 countries. Headquartered in Rennes, France, SmartViser collaborates globally to help customers adopt new technologies faster, reduce costs, and elevate product quality, enabling success in today’s rapidly advancing telecom landscape. You can find more information about SmartViser and its innovative software on the Web at www.smartviser.com Press Contact and General Information SmartViser Susie Siouti Chief Commercial Officer Susie.siouti@smartviser.com About ANRITSU CORPORATION Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, government, and other markets.
- Unlocking the Future: Revolutionize Testing with Remote and Automated Capabilities
In an increasingly connected world, telecommunications companies and providers of private, public, and mission-critical networks face mounting demands to deliver reliable, high-performing networks under all conditions. With the complexities of modern networking environments, from 5G rollouts to private and emergency communication networks, traditional testing methods no longer suffice. Test automation with remote control capabilities has emerged as a pivotal solution, providing the flexibility, scalability, and efficiency needed to keep pace with today’s networking challenges. One key lesson learned during the pandemic is the importance of embracing change and innovation. The Growing Complexity of Network Requirements The telecommunications landscape is evolving at a remarkable speed. Not only are customers expecting high-speed, uninterrupted connectivity, but there is also an increasing need for secure and resilient networks, especially in mission-critical sectors such as emergency services, transportation, and energy. Key network types, such as private 5G networks for industry or mission-critical networks for public safety, must perform flawlessly under stringent conditions. With manual testing, it is challenging to meet these demands, particularly in remote or restricted environments, where on-site testing is either impractical or impossible. Key Advantages of Remote and Automated Testing Capabilities Uninterrupted Testing in Challenging Environments : Telecom providers often have equipment in hard-to-access areas, such as underground facilities or rural locations. With remote control capabilities, tests can be performed without requiring engineers to be on-site, reducing both logistical challenges and safety risks. Scalability Across Geographies : By using remote test automation, network operators can execute tests across multiple geographic locations simultaneously. This is particularly beneficial for telecoms deploying global networks, where real-world, on-the-ground testing is essential to verify network behavior in diverse conditions. Enhanced Reliability for Mission-Critical Networks : For public and mission-critical networks, there is zero tolerance for downtime. Remote test automation provides continuous monitoring, ensuring that issues can be identified and resolved before they impact service. Accelerated Time to Market : Launching new network services or upgrades often involves extensive testing, traditionally constrained by physical presence and resource availability. Remote-controlled automation allows telecom companies to scale up their testing capabilities and accelerate release cycles, giving them a competitive edge in the market. Why It’s Essential for Telecom and Critical Networks Telecom Networks With 5G deployments underway, telecom networks require testing at unprecedented scales to verify performance, particularly under high data loads and complex traffic scenarios. Test automation allows telecom providers to monitor and test these capabilities remotely, optimizing network speed, coverage, and resilience while ensuring high-quality user experiences. Private Networks Industries like manufacturing, logistics, and mining are adopting private networks for localized, high-speed, and secure connectivity. These environments can be difficult to access, such as in industrial sites or underground facilities, making remote control essential. Automated testing provides continuous insights, validating that private networks perform reliably in any environment without the need for on-site technicians. Public Networks For government and municipal services, network dependability is crucial, particularly for infrastructure supporting essential services like transportation, healthcare, and education. Remote test automation ensures that public networks meet regulatory standards and deliver robust connectivity to the public, minimizing disruptions and enhancing operational resilience. Mission-Critical Networks Mission-critical networks serve emergency responders, defense, and other high-stakes services where performance must be flawless. Remote test automation allows for continuous, real-time monitoring of these networks, ensuring they are always ready to perform, even under adverse conditions or during crisis. Key Benefits of Remote-Controlled Test Automation Cost Efficiency : By reducing the need for on-site testing, remote automation helps lower operational costs. Resources can be optimized, as engineers and technical teams can manage testing processes from a centralized location. Reduced Human Error : Automated testing minimizes the risks of manual testing errors, enhancing the reliability of testing outcomes, especially for critical network functionalities such as emergency communication systems or real-time monitoring networks. Real-Time Data and Insights : Results are instantly available, providing actionable insights that allow teams to make quick decisions and adjustments based on live data. Real-time reporting is critical for networks that support sensitive operations, like emergency response. Environmental Flexibility : In scenarios where environmental constraints limit physical access (e.g., underground networks or hazardous locations), remote-controlled test automation provides seamless testing and monitoring, ensuring continuous network quality assurance. Faster Troubleshooting and Resolution : Remote test automation allows engineers to detect and diagnose issues in real time, significantly reducing response times and ensuring that potential network disruptions are resolved proactively. SmartViser’s viSer: A Cutting-Edge Solution for Remote-Controlled Test Automation SmartViser’s viSer platform exemplifies the power of remote test automation. Built to meet the rigorous demands of telecom, private, public, and mission-critical networks, viSer allows operators to: Launch Tests Remotely : Trigger test campaigns from anywhere, targeting one or multiple devices, in varied locations and under real-world conditions. Execute Comprehensive Test Suites : Test essential network functions such as QoS, data throughput, signal strength, and service continuity, even in geographically dispersed locations. Monitor in Real Time : Get real-time insights into network performance, allowing for immediate adjustments and rapid troubleshooting when necessary. Scale Effortlessly : Whether it’s a local test or a global deployment, viSer’s scalable architecture supports efficient testing operations across multiple regions and network types. Embracing the Future of Network Testing For telecom, private, public, and mission-critical network providers, adopting remote-controlled test automation is a strategic imperative. As connectivity demands grow and networks become increasingly complex, this technology will be central to ensuring high performance, operational resilience, and customer satisfaction. By leveraging remote control capabilities in test automation, companies can transcend traditional limitations, ensuring that their networks remain agile, robust, and ready to meet the demands of today’s connected world. Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn. Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation. Susie joined SmartViser in 2016, is part of the internal steering committee , responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
- Navigating the New EU Energy Labelling Regulation for Mobile Devices: How to Prepare and Optimize Battery Performance
In September 2023, the European Union introduced a new energy labelling regulation for mobile devices to improve energy efficiency and provide consumers with transparent energy consumption information. The regulation will become mandatory on June 20, 2025 . This means that all mobile devices and tablets sold within the EU will need to carry an energy label indicating their energy efficiency, similar to what we already see for household appliances like refrigerators and washing machines. The Energy Label should be available for each smartphone and tablet at the point of sale including trade fairs, visual advertisements and promotional materials. To help manufacturers prepare for this shift, SmartViser has developed a comprehensive benchmark report comparing six mobile devices released in 2024. This report not only evaluates devices based on their battery capacity and energy class but also provides deep insights into various battery and energy-related metrics that will help manufacturers understand the market landscape and stay ahead of the competition before the new EU Energy Labelling Regulations take effect in June 2025. The New Energy Labelling Regulation: What Does it Mean? The regulation requires that mobile devices be rated according to their energy efficiency, with classes ranging from A (most efficient) to G (least efficient). This rating system is designed to encourage manufacturers to optimize their devices for energy consumption, focusing specifically on battery life and endurance. Testing for the energy labelling involves running a variety of user-defined actions in a loop, which simulates real-world device usage. This includes activities such as making calls, browsing the internet, watching videos, and using apps—all while monitoring battery consumption. Testing begins from a fully charged battery and runs until the device powers off, providing a full picture of its battery endurance. The Testing Methodology: Powered by SmartViser Test Automation To comply with the regulation, manufacturers must follow a rigorous testing process using specialized tools like the SmartViser Test Automation platform. This automated approach ensures accuracy, repeatability, and comprehensive insights, making it easier for manufacturers to meet regulatory requirements and optimize their devices for better energy performance. Battery Performance Trends: From 2023 to 2024 Since the introduction of this regulation, manufacturers have put considerable effort into improving their devices’ battery performance. SmartViser has carried out some testing back in 2023 and the average energy class performance across tested devices fell between D and E . However, in 2024, we have seen a significant leap in improvement, with most devices now performing closer to energy classes B and C . One standout device even reached Class A , boasting an impressive battery endurance of over 55 hours with a 5000 mAh battery capacity. This marks a major milestone in energy efficiency and demonstrates the industry’s capacity to adapt and innovate in response to new regulatory challenges. SmartViser’s First-Ever Benchmark Report on 2024 Devices To assist manufacturers in their preparations for the 2025 regulation deadline, SmartViser has released its first-ever benchmark report comparing six devices launched this year. The report provides a comprehensive market snapshot, featuring a variety of brands and device tiers. It is designed to offer actionable insights and help manufacturers fine-tune their products for compliance and competitive advantage. What’s Inside the Report? The report, available in PDF format , includes detailed information on: Device information: Brand, Model, OS version Battery capacity and endurance Energy class (A-G scale) KPIs such as: Battery level discharge Power consumption per user action For SmartViser Test Automation subscribers, the report is also available in .json format , compatible with VWS Analytics Studio . This allows for advanced data analysis and direct comparison between devices, giving manufacturers a competitive edge in preparing for the new regulation. Why This Benchmark Report is Critical With the upcoming energy labelling regulation, understanding how your device performs compared to competitors is crucial. This benchmark report offers manufacturers a unique opportunity for the first time to assess their position in the market, identify areas for improvement, and ensure that their products not only meet the new standards but excel in energy efficiency. First introduced for several household appliances in 1994, the EU energy label has been a key driver for helping consumers choose products which are more energy efficient. The energy label is well-known by citizens - it is recognised by 93% of consumers and considered by 79% when buying labelled products, according to a Special Eurobarometer 492 survey. Given the significant improvements we’ve already seen in 2024, the next two years will likely bring even more advancements in battery performance and energy consumption optimization. 1. Energy-Efficient Processors Modern processors like Qualcomm’s Snapdragon 8 series and Apple’s A-series chips have been designed to perform tasks more efficiently. The introduction of smaller nanometer process technology (e.g., 5nm) allows for better energy efficiency. These energy-efficient chips consume less power while still delivering high performance, thus extending the overall battery life. 2. Dynamic Refresh Rate Displays Modern smartphones, particularly flagships, have introduced adaptive refresh rate technology that dynamically adjusts the screen’s refresh rate based on the content being displayed (e.g., switching between 10Hz to 120Hz). By lowering the refresh rate when high frame rates aren’t necessary (e.g., reading text or viewing static images), battery consumption is reduced, leading to longer battery life. 3. Improved Software Optimization Smartphone and Tablet manufacturers for both Android and iOS operating systems have looked for ways to become more efficient at managing background processes and apps, ensuring that energy is not wasted on unnecessary tasks. Testing early using viSer test automation ensured better software optimizations to allow phones to use their battery more efficiently, giving users more screen time without needing to recharge. 4. More Efficient Displays OLED and AMOLED displays are more power-efficient than traditional LCD displays. They only light up the pixels that are required, especially when displaying dark or black colors, reducing power consumption. Displays account for a large portion of battery drain, and these more efficient technologies help mitigate that. Stay Ahead of the Curve As the industry moves toward greater transparency and accountability for energy usage, being proactive is key. SmartViser’s benchmark report offers the data you need to make informed decisions and stay ahead of the competition. Don’t miss out! Contact us today to enquire about the report and learn how SmartViser Test Automation can help you optimize your devices for the new energy labelling regulation. Get the latest news from SmartViser. Make sure to subscribe to our LinkedIn newsletter and follow us on LinkedIn.












