SmartViser Leads the Way: Get Ready for the New EU Energy Labelling Regulation – Coming June 20, 2025
- Susie S
- May 16
- 5 min read
Updated: May 19
Countdown to Compliance: New EU Energy Labelling Regulation Comes Into Force on 20th June 2025
In just five weeks, a pivotal moment for sustainability and consumer transparency in the tech industry will arrive. On Monday, 20th June 2025, the new EU Energy Labelling Regulation officially comes into force, alongside its sister regulation, the Eco Design Regulation. These regulations mark a major shift in how smartphones and tablets are assessed for energy efficiency, durability, and environmental impact.
At SmartViser, we’re proud to have been involved in this regulatory journey from its earliest days. Our collaboration with the European Commission began in 2021, when we were invited to contribute to the creation of the testing methodology for the new regulation. This was more than a compliance project — it was an opportunity to help shape a standard that will impact how mobile devices are designed, tested, and purchased across Europe.
A Leading Role in Innovation and Compliance
SmartViser was honoured to be the first company selected by the European Commission to develop the Beta version of the Energy Labelling test application. This initial version was shared with key stakeholders, including several members of Digital Europe, for review and feedback. The constructive responses helped fine-tune the methodology, ensuring it would meet the practical needs of manufacturers, market surveillance authorities, and test laboratories.
Following the Beta phase, we were tasked with creating the first official pilot application, which was successfully launched in August 2023 — three months ahead of the regulation’s transitional rollout in September 2023. This pilot phase allowed stakeholders across the industry to begin adapting to the new requirements, laying the groundwork for full implementation in June 2025.
Supporting Industry Through the Transition
The Energy Labelling Regulation was designed with a transition period to help the industry prepare. This timeframe allowed:
Manufacturers to integrate the new labelling requirements into product development.
Market surveillance authorities to build up the necessary testing and enforcement infrastructure.
Test labs to familiarise themselves with the methodology and refine their procedures.
Throughout this period, SmartViser has continued to play a key role, offering technical expertise, test automation solutions, and dedicated support to help stakeholders navigate the new regulatory landscape.
From 20 June 2025, the Energy Labelling requirements will apply to all smartphones and slate tablets placed on the EU market.
These regulations do not apply to:
Tablet computers,
Devices with a flexible (roll-up) main display, and
Smartphones specifically designed for high-security communications.
A Focus on Sustainability and Longer Product Lifecycles
At the heart of both regulations is the ambition to extend the usable life of electronic devices, by setting clear requirements on reparability, upgradability, and battery endurance. For example, increasing the average lifespan of a mid-range smartphone from 3.0 to 4.1 years could significantly reduce the number of new devices entering the market each year — while maintaining the same total number of devices in use.
Device Categories Covered by the Energy Labelling Regulation
Smartphones are equipped with integrated touchscreens ranging from 4 to 7 inches, supporting app ecosystems and advanced functionalities.
Slate tablets feature screen sizes from 7 to 17.4 inches, operate without a physically attached keyboard, and run mobile operating systems such as Android or iOS. This differentiates them from tablet computers, which typically include (or support) a detachable keyboard and use desktop-like operating systems such as Windows. According to the European Information & Communications Technology Industry Association (EIA), tablet computers are classified under personal computers and are excluded from these regulations.
Please Note: The Ecodesign requirements will apply to smartphones, feature phones, cordless phones and slate tablets, but the Energy labelling applies only to smartphones and slate tablets.
The Energy Label
Under the new regulation, these devices must display key information on:
Energy Efficiency and Battery Endurance
Battery longevity
Resistance to dust and water
Durability against accidental drops
Repairability Class
For the first time, products will also be required to display a repairability score, offering transparency on how easily a device can be repaired.
This new energy label is designed to empower EU consumers to make more informed, sustainable purchasing decisions and to promote environmentally conscious consumption.
Consumers can access even more detailed product information through the European Product Registry for Energy Labelling (EPREL) by scanning the QR code included on each label.
EU Energy Labelling Regulation. How SmartViser can help ?
1️⃣Test Automation with SmartViser’s Viser Neo
Take control of your testing with Viser Neo, the leading test automation solution that allows you to set up your own environment for energy label testing.
✔️ Works with any Android or iOS device, any chipset
✔️ No rooting or jailbreaking required
✔️ Empowers your test teams to efficiently execute energy labelling tests
2️⃣ Expert Testing Services – We Test for You!
No in-house testing lab? No problem! SmartViser offers top-tier testing services to support your compliance needs:
✔️ Official testing for energy labelling certification
✔️ Lab calibration support to ensure full compliance
✔️ Troubleshooting services to identify performance improvement areas
Simply send us your device, and our expert team will handle the rest!
3️⃣ SmartViser Intelligence Reports – Benchmarking Energy Labelling
Understand the competitive landscape with SmartViser’s SVI Reports, offering:
✔️ A snapshot of market performance and energy efficiency trends
✔️ Insights into how your device stacks up against competitors
✔️ Actionable data to optimize your products and gain a competitive edge
With the EU Energy Labelling and Ecodesign regulations coming into force on 20 June 2025, the focus is clear: greater transparency, longer product lifespans, and more sustainable choices for consumers.
SmartViser is proud to have played a pioneering role in shaping this regulation from its inception, and we’re ready to help you navigate what’s next. Whether you need cutting-edge test automation, trusted compliance testing services, or strategic market benchmarking, SmartViser offers the tools and expertise to ensure you're fully prepared.
Now is the time to act. Partner with SmartViser and stay ahead of regulation and the competition.
Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation.
Susie joined SmartViser in 2016, is part of the internal steering committee, responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.
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